What are the requirements of the CAN-SPAM Act?

What are the requirements of the CAN-SPAM Act?

Blog Article

The CAN-SPAM Act is the major law that puts a halt on annoying and deceiving emails to any consumer, signed into law in 2003. Thus, knowing its requirements is crucial for every business that does email marketing. This article breaks down the main components of the law.

Overview of the CAN-SPAM Act

The CAN-SPAM Act- "Controlling the Assault of Non-Solicited Pornography And Marketing." This was set in place to put a control on commercial emails by setting rules and penalties for violations. Basically, the whole point is that the customer should have the right to choose which messages to receive in their inbox.

Key Requirements

1. Clearly Identify
It clearly has to be identified as an advertisement by the business. Meaning, the sender's name and the email address should not be Bulk Email Data deceptively misleading. Everything should be clear, and the receiver must know who is mailing them right from the subject line.

2. Opt-Out Mechanism

Every email needs to provide the recipient with an easy and direct method to opt-out from future emails. It needs to be an easy option to locate, and then finish. When the recipient opts out, the business also needs to enact that decision within ten business days as well.



3. Physical Address

The CAN-SPAM Act requires that your email make sure to include a valid physical postal address. It should be either a street address, P.O. Box, or private mailbox for which registration through the USPS has been made. This further helps you ring in legitimacy and transparency into your communications.

4. No Deceptive Subject Lines

The subject lines in emails should reflect the content of the message correctly. Gimmicky subjects may make the consumers skeptical of those eventually and hurt your brand reputation.